The Showman - Myron Saathoff

Today we welcome another feature from our friend Brittni Drennan Communications Coordinator for the International Brangus Breeders Association. Meet Myron Saathoff a true showman! He began showing cattle in FFA and his career in the ring continues today.

Myron Saathoff enters the show ring grasping a lead rope in one hand and a show stick in the other trailing a line of perfectly fitted Brangus heifers. At the other end of the halter, Pearl glides alongside Saathoff following his directions. After getting set, Saathoff anxiously awaits the judge’s selection, knowing his heifer is bound to receive the prized purple banner.

Saathoff has stepped foot into many show rings over the last 40 years and is no stranger to the winner’s circle. He initially began showing heifers and steers in high school through FFA while growing up in Hondo, Texas. Now after two back surgeries, one hip replacement, and countless ribbons and awards won, Saathoff is unsure of how many more times he will be able to return to the show ring.

The earlier account was one of the most memorable moments of Saathoff’s show career. Pearl was the offspring of a champion that Saathoff bred and raised at JLS, Pearl’s dam, Tally, was awarded Show Heifer of the Year in 2003-2004, winning three of four major shows that year. Pearl was named International Champion and Show Heifer of the Year in 2009. The very next year, Tally had another daughter, Kelly, who was also an International Champion.

“I like being able to work with show cattle and demonstrate what you’re breeding and what you’re producing,” Saathoff explained. “It’s a way to advertise and showcase your operation to the public and showcase your best cattle.”

Upon graduating from high school, Saathoff attended Texas Lutheran College in Seguin, Texas, on a baseball and football scholarship and finished at Texas State University in San Marcos, Texas. He then began working at the local auction barn where his father worked before transitioning to the ranch management sector. He first worked for Larry Blackman of B2B Farms at 20 years old. He got involved in showing again this time in open shows. It was at B2B farms that Saathoff used Big Sir 75/6 and Justana 40/8 as clean up bulls, two of the Brangus foundation sires of today. Big Sir was the grand sire of Titan, who was the sire of Transformer, Big Sir also sired General, one of the maternal foundation sires of the breed. Justana was the foundation sire of Robert Vineyard’s 100 family. Both of these bulls can be found somewhere in most pedigrees popular today.

After working for B2B Farms, Saathoff managed several other operations including Escoba, T Diamond, Star J Ranch, and Star Creek Ranch owned by Curly Taylor where all the Brinks 392 progeny was developed. Saathoff tried his hand in sale management and consulting before settling in at JLS International owned by Jeff Smtih located near Devine, Texas. Now almost 13 years later, Smith and Saathoff together have more than 70 years of experience in the Brangus seedstock business.

Saathoff has built an outstanding reputation breeding numerous champion heifers and bulls. To date, JLS is the only operation to win the Futurity three times. JLS was also recognized as the IBBA Breeder of the Year in 2007, and Saathoff has been honored as Herdsman of the Year twice. However, Saathoff still has goals for the operation and feels like he still has more to learn.

“I’m still going. Nobody has produced a perfect animal yet, but we’re getting closer,” Saathoff said. “Show animals and breeding stock are becoming more similar and are looking more alike than they did several years ago.”

With approximately 550 head of cattle plus bulls and heifers, JLS is still expanding and trying new techniques. Having obtained the most desirable cattle and some of the best performance cattle in the industry, Saathoff’s primary goal now is to improve genetic consistency in the registered herd. In order to achieve that goal, JLS recently generated five cloned heifer calves from the original 915C cow. Saathoff said the only way to tell them apart is by their ear tag number, and they even came into heat within three days of each other without using synchronization. Saathoff attributes the 915C cow for contributing to the success JLS has experienced over the last 13 years with last year marking 115 descendants from the 915 family.

JLS is also expanding their operation to include red Brangus cattle and now have seven red Brangus females. Saathoff showcased their red Brangus program in the show ring last year and received Red Brangus Show Heifer of the Year. JLS has implemented a breeding up to Brangus program in order to introduce new genetics and avoid line breeding. When it comes to genetic selection, Saathoff knows what to look for, and the success JLS has had is a testament to the extensive knowledge and experience he has gained.

When selecting cattle and making breeding decisions, Saathoff’s number one priority is performance. He wants a bull that can work in the South Texas climate and tough, rugged environment, which is the ultimate reason why he likes the Brangus breed.

“I’ve had experience with Angus, Brangus, Braunvieh, and from experience, Brangus by far out did everything as far as adaptability,” Saathoff said. “Brangus were the most fertile and had the best performance and best milking ability across the board.”

Saathoff said infusing Brangus into a herd will improve milking ability and mothering ability, and he compliments the Brangus female for being the best in the industry. He believes Brangus can improve the beef industry with the breed’s tremendous adaptability qualities as long as purebred breeders produce bulls the commercial man needs and can use. The biggest challenge Brangus breeders face involves marketing.

“They need to believe in the product they are producing and market their own product,” Saathoff said. “If you believe in what you have and are knowledgeable about your program, you can sell it.”

Saathoff said it was important for the Brangus breed to obtain more accurate data and genetic markers in order to improve consistency within the breed, but also to improve the market and increase the demand for Brangus cattle. With the constant change in marketing trends, Saathoff is still trying to learn new tricks.

“I definitely still have room to learn more about marketing and how those trends have changed,” Saathoff said. “The Internet is one really good tool that I need to learn more about.”

Saathoff said he follows examples by others who were successful marketers like Glen Brinkman and Joe Reznicek, who were both very involved and knowledgeable about their respective programs, but the Internet is a marketing tool breeders can easily take advantage of. It is accessible to everyone from businessmen to cattlemen, and all it takes is getting the information out there to the people who are looking for it, and Saathoff is one who continually looks for opportunities to keep growing.

“If you’ve got the information in front of them, you’ve got a better chance of selling them something,” Saathoff said. “Like live Internet auctions are an area that we can grow in, and it’s beneficial because people can view and buy cattle without travelling.”

Saathoff’s new goal for JLS is simple- to keep improving by increasing consistency. Maybe Saathoff is slowing down, but he is not done yet. He and his wife, Neva, are supporters of the junior association, IJBBA, and Saathoff said he enjoys watching juniors show his cattle as much as he liked showing. He likes the opportunity to give youth the experience they might not otherwise have been able to enjoy. Having two children who grew up involved in the IJBBA, Tanessa Sawyer and Tate, Saathoff knows how beneficial the youth organization is.

After 41 years in the cattle industry, Saathoff knows how to seek out and take advantage of the opportunities before him. He has made a name in this business and created a reputation built on integrity, and his reputation alone is what markets his cattle, selling close to 200 bulls on the ranch each year.

“Honesty is what has made JLS successful,” Saathoff said, “and everyone is treated the same regardless of experience in the breed or business.”

Among a library full of memories made in the show ring, Saathoff recalls another memorable moment in 2004 when the National Western Show was first hosted in Phoenix, Ariz. That year, JLS brought back both big prizes of Grand Champion Heifer and Grand Champion Bull. Another outstanding memory was in 2003 when JLS won Grand Champion Heifer at the Futurity for the third time by the same breeder. This third win allowed Saathoff to be the first person to take home the Brangus Futurity trophy engraved with all the past Futurity winners. This trophy had previously been displayed at the IBBA office and is now proudly displayed at JLS.

Saathoff is a true cattleman and showman!

Thanks Brittni for bringing us this great feature! To meet more Brangus producers check out their webpage, blog and Facebook page.

How are you involved in agriculture? We want to hear your story! Contact us a foafeature@gmail.com for more info about being the next feature!

Meet the Crooks - Brangus Producers from North Carolina

Today we welcome another great feature from the International Brangus Breeders Association. Meet Evon Crooks of North Carolina Special thanks to Brittni Drennan (Communications Coordinator for the IBBA) for bringing us this feature!

It does not take very much time talking to Evon Crooks to realize there is something unique about him. Crooks is one of four brothers, and yes, he came from a ranching family and has extensive experience breeding cattle. However, his unfamiliar accent suggests he might not just be a typical rancher from North Carolina.

Crooks and his three brothers grew up in Jamaica in the Caribbean where they worked on the family farm as adolescents. Their parents made a living raising beef and dairy cattle in the tropical, humid climate along with a number of other cattlemen. According to Crooks, there are three primary beef breeds that exist in Jamaica, red and black polled, similar to red and black Angus and Brahman cattle.

“Raising cattle is not new to me,” Crooks said. “I consider raising cattle a recreation and a stress reliever at the end of the day.”

Upon graduating from high school, Crooks moved to the U.S. to attend the City University of New York where he majored in Chemistry. He continued his education and attended graduate school at Long Island University in Brooklyn, N.Y., where he received his Master of Science degree in Chemistry. He soon began working as a research chemist, which he still does today.

Crooks coached his children’s soccer team until they moved away from home to attend college. With his background and knowledge of the beef industry, he decided it was time to get back in the beef production business. Crooks and his wife of more than 35 years, Carol, operate the farm and now have 25 head of Brangus mother cows at EC Farms in Mocksville, N.C.

“My background in chemistry helps to improve nutrition and condition in cattle,” Crooks said. “I look at the industry from a scientific aspect, and I can more easily solve problems in a scientific, cause and effect relationship.”

Crooks started out raising Hereford cows but continued to experience having problems with his cattle contracting pink eye. After conducting some of his own research, he came to the conclusion that black hided cattle had fewer complications caused by diseases and would have less problems. Crooks decided to invest in the Brangus breed. In 1998 he purchased two cow/calf pairs from Doug Williams of Whip-o-Will Land and Cattle at his neighbor’s sale.

“We’ve been able to slowly build our herd, and we have a heard we are really proud to have our brand on,” Crooks said. “And it’s good to see our customers happy with our product.”

Since he initially began raising Brangus cattle almost 15 years ago, Crooks has developed a quality breeding program and is pleased with his Brangus cattle. He has produced the kind of cows that put producers in the black instead of the red when it comes to return on investments. He said Brangus cattle produce good mothers and provide advantages such as heat tolerance.

“They have very high growth rate and can wean calves at seven months old in the 600 to 700 weight range, and it’s hard to do that with other breeds,” Crooks said. “It’s nice to drive around in our pasture and see nice cattle that I know will work well in this area.”

Crooks said he selects for fertility, and as far as phenotype, he wants an animal that has broad shoulders, a stout rear end and depth in the rib. He also places a great deal of emphasis on calving ease. He said having live calves is crucial to success and is proud he did not have to pull any calves last calving season. But Crooks’ real secret to his success is plain good management.

“The cattle industry is a big investment,” Crooks said. “I can tell you what my intake is and what my output is in terms of feed and performance; I know how to be cost effective.”

Crooks implements rotational grazing on his pastures and works to develop his cows to turn a profit foraging on grass. He said it is more cost effective to have animals that can do well on grass without significant amounts of supplements, especially with the current increased price of corn and grains. He also implements artificial insemination (AI) techniques to increase efficiency and return.

“Feed cost is a significant cost of management,” Crooks said, “but I can put my herd on good quality grass, and they can forage well on my pastures.”

While continually improving the genetic quality of his herd, Crooks remains efficient because he knows quality and efficiency are both related and can greatly reduce input costs if managed correctly.

Crooks has become more involved in the Brangus breed and has since been a member of the Southeast Brangus Breeders Association. He has served the association on the Board of Directors and was recently inducted as President this September.

Thanks to the IBBA for brining us this feature! Check out their website, Facebook Page, and Beef Tips Blog

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Don and Sherry Atkinson - Brangus Producers

Today we have a post brought to us by Brittni Drennan, Communications Coordinator of the International Brangus Breeders Association. Meet Brangus producer Don Atkinson and family - they have been successful producers because they know what their customers want.

Anyone who is an expert in marketing will tell you the key to a successful marketing plan is to know your audience. When you know who your audience is, you can better serve them and market a product that fits their needs. Don Atkinson may not claim to be an expert in marketing, but he knows exactly who his customers are and what kind of product will fit the needs of their operation.

Don & Sherry Atkinson

“I want my customers to be successful in their endeavors,” Atkinson said. “I know my product and offer customers one type of cow that can thrive in their environment.”

A fourth generation cattleman, Atkinson knew at an early age what his calling was in life. Running cattle has always been a staple and a way of life in his family. Atkinson partnered with his father until his passing in 2001, and Atkinson took full ownership of the business and began ranching full time. His ultimate goal is to be remembered for creating a mother cow that thrives in her environment and maintains longevity.

Together, Atkinson and his wife of almost five years, Sherry, run 240 commercial Brangus cows and some registered Brangus cattle in Mullins, S.C. Atkinson switched to breeding Brangus when he bought his first bull in 1990 from Graham DuBose and John Spitzer. After breeding his commercial herd to the Brangus bull, he realized the advantages Brangus genetics had to offer, especially for the environment he was surrounded by near the east coast.

“People need to take advantage of crossbreeding to take advantage of all the opportunities hybrid vigor provides,” Atkinson said. “Crossbreeding allows producers to incorporate all the benefits of improved weaning weights, milk, [intramuscular fat] IMF and others.”

Shortly after buying his first bull and being pleased with his results, Atkinson went to Cow Creek’s Brangus sale in Mocksville, N.C., where he was introduced to Joe Reznicek’s breeding program. Atkinson has now been using genetics from Cow Creek for the last 21 years by utilizing artificial insemination (AI) techniques.

In 2010, Atkinson began breeding his Brangus cows to a registered Angus bull to create Ultrablack calves, following Reznicek’s model. According to Atkinson, his customers in Georgia, Florida, Mississippi and Alabama want purebred Brangus to perform better in a harsher climate. However, Ultrablack cattle enable him to market his Brangus genetics to his customers farther north of the Gulf Coast states.

“If I’m selling to a breeder in Florida, they need to be Brangus to withstand the heat and humidity,” Atkinson said. “Here, not as many people take advantage of the heat tolerance that Brangus provide. They want Ultrablack bulls with a little less percentage Brahman blood. Registered Ultrablacks allow us to introduce Brangus genetics to those who are skeptical.”

Atkinson is especially impressed with the Brangus female’s mothering ability. His selection criteria are very strict because he knows the kind of female he needs based on his environment. Because his females are producing 75-pound calves at birth weight, he needs a tough cow that can perform satisfactorily and work efficiently.

“She’s my factory; she has got to be on the job every day of the year,” Atkinson said. “We drop our calves in November or December, and my cows have to be able to work. Brangus have excellent mothering ability, and their calves have hybrid vigor. Even with low birth weight bulls, we don’t experience any less performance in our calves. And her longevity speaks for herself. We can sell a cow as a 12-year-old and still get a good price because she’ll still perform.”

Atkinson retains his heifers to fully develop them, breeds them back, and around May 15, he ultrasounds his now bred heifers to check for pregnancy. Atkinson said utilizing ultrasound technologies extensively was key to their success. In accordance to his customers’ preferences, Atkinson able to sell them in groups so they calve within 30 days of each other, making it easier and less management for the buyer due to a shorter calving season. Atkinson is able to sell all of his bred heifers by June because he has listened to his customers and knows what they want.

“If they’re buying 20 heifers, they had rather have them calve within 30 days than within 90 days of each other,” Atkinson said. “It’s a big help on my customers’ work loads as well as on the marketing end when they start to sell their calves.”

Atkinson also implements other technologies to help him market it his cattle. He is enrolled in the OptimaxX tagging program, an age and source verification program offered by the International Brangus Breeders Association (IBBA). Atkinson said it was very easy to keep detailed records through the OptimaxX system and has been enrolled in the tagging program since it originated. In relation to cost, Atkinson said the program is very comparable to other similar tagging programs and is very proud to market his cattle as certified Brangus cattle.

“You have to live what you preach,” Atkinson said. “I sell Brangus cattle, and I carry that all the way through my marketing. At a sale, I list my cattle as sired by Brangus genetics or with an Ultrablack bull; it’s something that I’m proud of.”

Atkinson said there is a stigmatism in South Carolina about cattle with Brahman influence, but he is helping fight the negative stereotype by marketing a successful breeding program with Brangus genetics and selling Ultrablack bulls.

“I’m only 40 miles from the coast,” Atkinson said, “and my cattle have to have that Brahman influence because they do better.”

Atkinson said he prefers Brangus cattle, especially when he can get the results he desires. At Atkinson Cattle Company, bulls are strictly selected for fertility and disposition and emphasis is placed on producing a more moderate framed herd. Atkinson has received recognition and several awards for his successful program including the Commercial Cattleman of the Year by the South Carolina Cattlemen’s Association in 2007. He has also received the 2007 Outstanding Conservation Farmer from the Natural Resources Conservation Service (NRCS) in Marion County, and in 2002, Cow Creek Ranch awarded Atkinson the Mark of Excellence award.

“My favorite part is just doing what God has call me to do and go out and do what he has planned for me that day,” Atkinson said. “And raising Brangus cattle is just the chocolate icing on the cake.”

The next generation

Thank you Brittni for sending us this great feature! You can learn more about Brangus producers on their website, Facebook page and blog!

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